Meet Our Team

The Craig Cares Team

All of us here at Craig Cares joined the team because we wanted to make a difference in the lives of seniors and their families. We work hard at this and we love what we do.

Craig Falk
Owner and Founder

Craig founded Craig Cares in 2002. His compassion, patience, and integrity are well-suited to the challenges of in-home care. He focuses on treating his caregivers and the office staff with respect, generosity, and appreciation so that they can provide Craig Cares’ clients with the best home care possible. Craig has a Bachelor's degree from Chico State and a Master’s degree from San Francisco State.

Christin Silveira
Executive Director and Owner

Christin joined Craig Cares in 2009 as our first Sales Representative. She brought her twelve years of professional sales experience with Aventis Pharmaceuticals and Quest Health Care to Craig Cares. Christin truly exemplifies the Craig Cares values of professionalism and caring. She is equally comfortable talking with physicians as she is helping with our clients. She has a Bachelor's degree from UC Irvine.

Sue Coker
Human Resources

Sue joined Craig Cares in 2009 bringing her 25 years of experience with a major department store. She is our Human Resources Manager and your long term care insurance billing specialist. Sue has a remarkable ability to problem solve with employees. She is direct and honest and knows when to be firm and when to be forgiving. Sue has a Bachelor's degree from Sacramento State. She and her husband enjoy camping and collecting classic cars.

Tiffany Phillips
Marketing Coordinator

Tiffany joined Craig Cares in 2015 as our Scheduling Coordinator. and was quickly promoted to the Marketing position. She came to us with outstanding Senior Care experience; most recently with highly respected, senior housing placement company, Senior Care Solutions. Tiffany is a devoted mother of two beautiful young women, and is the reigning Craig Cares bowling champion.

Carly Sims
Client Care Coordinator

Carly comes to our Craig Cares family with a wealth of knowledge relating to the needs of our aging population. She has a passion for service and specializes in advocacy for adults and their families. She seeks to find solutions and maintain high quality of life for clients who are seeking to remain in their own homes. She serves as the link between Craig Cares clients, their families, and the Home Care Aides. She has a Bachelor's degree in Gerontology from SNU. When Carly isn't volunteering in her community, she likes to travel and spend time with her family.

Nicole Burns
Training and Development Coordinator

Nicole joined Craig Cares in 2016 as our recruiting and training coordinator. She came to us with 6 years of experience as a Certified Nursing Assistant. Prior to becoming a CNA, Nicole worked as an area sales manager for Xerox and spent 7 years as a claims adjuster for Progressive Insurance. Nicole is very passionate about her elderly community and teaching others how to properly care for their clients. She is currently working towards a degree in Gerontology. When Nicole is not working or going to school, she is spending time with her son and twin daughters.

Kristina Johnson
Recruiting Coordinator

Kristina is one of our newest team members and quickly eased into the role of running the front desk and helping out the rest of the office staff with anything they may need. She loves being able to greet our clients and caregivers in person or over the phone. Kristina developed a passion for senior care after helping to care for her Grandfather. In her free time she loves spending time with her daughter, crafting, and cooking.

Annette Ruff
Administrative Specialist

Annette handles the processing of all our documents. Everything from providing documents to the California Home Care Registry, to keeping track of TB tests,or ensuring every HCA has completed their annual training . She has come out of retirement from the Sacramento County Department of Human Assistance to join the Craig Cares team. She enjoys interacting with clients and caregivers alike. Annette is married with 4 children and 5 grandchildren. She loves to travel in her free time.

Julie Thornton
Technical Support

As one of the founders of Roseville Optometry, Julie enjoyed a rewarding career as an optometrist for just over 30 years, She retired in December, 2016. After a brief retirement, and as the wife of Craig Falk, she decided to join the Craig Cares team working behind the scenes to support the website, help with recruiting and create newsletters. Julie has a Bachelor's degree from UC Santa Barbara and received her Doctor of Optometry degree from the Southern California College of Optometry.

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