Craig Falk, Owner and Founder
Craig founded Craig Cares in 2002. His compassion, patience, and integrity are well-suited to the challenges of in-home care. He focuses on treating his caregivers and the office staff with respect, generosity, and appreciation so that they can provide Craig Cares’ clients with the best home care possible. Craig has a Bachelor's degree from Chico State and a Master’s degree from San Francisco State.
Christin Silveria, Executive Director
Christin joined Craig Cares in 2009 as our first Sales Representative. She brought her twelve years of professional sales experience with Aventis Pharmaceuticals and Quest Health Care to Craig Cares. Christin truly exemplifies the Craig Cares values of professionalism and caring. She is equally comfortable talking with physicians as she is helping with our clients. She has a Bachelor's degree from UC Irvine.
Sue Coker, Human Resources
Sue joined Craig Cares in 2009 bringing her 25 years of experience with a major department store. She is our Human Resources Manager and your long term care insurance billing specialist. Sue has a remarkable ability to problem solve with employees. She is direct and honest and knows when to be firm and when to be forgiving. Sue has a Bachelor's degree from Sacramento State. She and her husband enjoy camping and collecting classic cars.
Tiffany Phillips, Marketing Coordinator
Tiffany joined Craig Cares in 2015 as our Scheduling Coordinator. and was quickly promoted to the Marketing position. She came to us with outstanding Senior Care experience; most recently with highly respected, senior housing placement company, Senior Care Solutions. Tiffany is a devoted mother of two beautiful young women, and is the reigning Craig Cares bowling champion.
Carly Sims, Client Care Coordinator
Carly comes to our Craig Cares family with a wealth of knowledge relating to the needs of our aging population. She has a passion for service and specializes in advocacy for adults and their families. She seeks to find solutions and maintain high quality of life for clients who are seeking to remain in their own homes. She serves as the link between Craig Cares clients, their families, and the Home Care Aides. She has a Bachelors degree in Gerontology from SNU. When Carly isn't volunteering in her community, she likes to travel and spend time with her family.
Annette Ruff, Office Administrator
Annette is the first person to greet you on the phone or in the office. She has come out of retirement from the Sacramento County Department of Human Assistance to join the Craig Cares team. She enjoys interacting with clients and caregivers alike. Annette is married with 4 children and 5 grandchildren. She loves to travel in her free time.