Craig Falk is the founder of Craig Cares, a Roseville, California company that provides caregivers to elderly who are still living in their own homes. His compassion, patience, and integrity are well suited to the challenges of home care.
He focuses on treating his caregivers and office staff with respect, generosity, and appreciation so that they can provide Craig Cares clients with the best home care possible. Prior to founding Craig Cares in 2002, Craig worked for Cardinal Health in Folsom, California for 11 years.
Craig had long considered starting his own business. While researching opportunities, a close friend commented, "seniors need a lot of help in order to continue to live in their own homes." Caring for seniors resonated with Craig so he pursued that option. He considered three choices: buy a local home care company, open a franchise location, or start his own company. Craig decided to strike out on his own and held a company naming contest by polling family and friends. River City Home Care won, but after tabulating the results, Craig Cares popped into his head and he never looked back.
Who We Are
Craig founded Craig Cares in 2002. His compassion, patience, and integrity are well-suited to the challenges of in-home care. He focuses on treating his caregivers and the office staff with respect, generosity, and appreciation so that they can provide Craig Cares' clients with the best home care possible. Craig has a Bachelor's degree from Chico State and a Master's degree from San Francisco State. He loves tennis, fishing, and spending time with his wife and two sons.
Christin joined Craig Cares in 2009 and is our Executive Director. She brought her twelve years of professional sales experience with Aventis Pharmaceuticals and Quest Health Care to Craig Cares. Christin truly exemplifies the Craig Cares values of professionalism and caring. She is equally comfortable talking with physicians as she is helping with our clients putting on their socks. She has a Bachelor's degree from UC Irvine. Christin is happily married with two children. She spends her evenings coaching her daughter's cheerleading squad and supporting her son's football team.
Sue joined Craig Cares in 2009 bringing her 25 years of experience with a major department store. She is our Human Resources Manager and your long term care insurance billing specialist. Sue has a remarkable ability to problem solve with employees. She is direct and honest and knows when to be firm and when to be forgiving. Sue has a Bachelor's degree from Sacramento State. She and her husband enjoy camping and collecting classic cars.
Lisa came to Craig Cares from an extensive background as an Executive Assistant and Recruiter for large corporations including RSA and Accenture. Lisa works tirelessly to make sure that our caregiver and client matches are spot on, while also making sure our caregivers have reduced commute times. Her ability to balance and juggle so many clients and caregivers into consistent scheduling is second to none. Lisa is the proud wife of a highway patrolman and former Marine. She has three sons, one of whom recently returned from active duty overseas.
Tiffany joined Craig Cares in 2015 as our Scheduling Coordinator. and was quickly promoted to the Marketing position. She came to us with outstanding Senior Care experience; most recently with highly respected, senior housing placement company, Senior Care Solutions. Tiffany is a devoted mother of two beautiful young women, and is the reigning Craig Cares bowling champion.
Carly comes to our Craig Cares family with a wealth of knowledge relating to the needs of our aging population. She has a passion for service and specializes in advocacy for adults and their families. She seeks to find solutions and maintain high quality of life for clients who are seeking to remain in their own homes. She serves as the link between Craig Cares clients, their families, and the Home Care Aides. She has a Bachelors degree in Gerontology from SNU. When Carly isn't volunteering in her community, she likes to travel and spend time with her family.
Annette is the first person to greet you on the phone or in the office. She has come out of retirement from the Sacramento County Department of Human Assistance to join the Craig Cares team. She enjoys interacting with clients and caregivers alike. Annette is married with 4 children and 5 grandchildren. She loves to travel in her free time.